Just Us! Coffee
As part of my ongoing work with Just Us! Coffee I’ve worked closely with their marketing team to develop graphics for an ongoing series of quarterly campaigns. Each quarter focuses on one of their roasts and highlights the coffee, the farmers & the environment.
“We always do justice to the coffee, the farmers & the environment.”
The campaign graphics follow a theme with each roast bringing its own individual elements that make it special. Whether it’s the social initiative behind the Breaking the Silence roast, the cozy essence of the Holiday Roast, or the people and history behind Tierra Madre.
The most recent campaign focused on the new Founders Roast coffee. Made to pay homage to the founders of Just Us! coffee. Featuring illustrations of the founders themselves, the original roaster and first location where it all began.
“Thirty years ago, five friends decided to start a different kind of coffee company. Their first producer partner was in Chiapas, Mexico, and buying directly meant taking a big leap: roughly 10 tonnes of green coffee, costing about $30,000. Jeff and Deb Moore put their family home up as collateral to help make it happen.”
In addition to the marketing graphics, I worked to design a bag for the new Founder’s Roast. This was truly a special opportunity to pay respect to those who started Just Us! 30 years ago and celebrate all of the work that has been done since.