Ascension Ballooning
I worked with Ascension Ballooning to design a new visual brand identity. As an expanding business with a unique offering, the owners wanted to capture some of the magic that their balloon flight experiences have to offer.
The Logo
It was important to the owners to capture the feeling of magic and whimsy of hot air balloon flight. Within that context, they also hoped to include recognizable imagery of their two balloons within the logo itself. This approach means the balloons themselves serve as a powerful marketing force every time they fly!
