4Keeps
4Keeps offers home videos, but better. They offer 4k Handycam rentals, shipped to your door. When you’re done, the footage you capture is edited by award-winning documentary filmmakers who started 4Keeps.
The Logo
The logo design is inspired by the old 90’s VHS home video tapes we grew up with, old VHS packaging and all things vintage home movies.
“Some of the best moments of your life are happening right now.
Don’t let them live in your camera roll.“
For this project, I worked with the founders to design the logo, a website, as well as a full set of packaging for the rental cameras, including box and inserts. The 90’s asthetic ran throughout all of the brand assets to keep the overall look and feel fun and exciting.
The use of film grain, CRT TV patterns and old paper textures were applied throughout to tie everything together and place it properly in time.
