Steve-O-Reno's
I worked with the owners of Steve-O-Reno’s on a brand refresh to accompany their move to a new location in Downtown Halifax. Established in 1996, Steve-O-Renos has become an institution in Halifax and a beloved staple of the downtown.
It was important to the owners that the brand refresh pay respect to the history of the cafe, and above all, honor the customers who have made it what it is today.
The Logo
We worked together to design a friendly, approachable logotype that captured the spirit of Steve-O-Renos. From there, we developed variations on that theme to build out a set of logos and graphics that all work together to give the identity a dynamic and adaptable energy.
Variations
The logo has a whole set of alternate versions that pull in elements of the brand, history and future plans. From the iconic wave, paying homage to founder Steve, who loved to surf, to the customers’ hands holding cups and clinking mugs.
To accompany the brand refresh, we worked together to design a new website, packaging, loyalty cards, apparel, and more to set the cafe up for a strong launch with the new brand.
Assets
To keep the brand playful and expressive, we developed a set of illustrations, icons and interactions. These showcase the history and landscape that surround Steve-O-Reno’s in Halifax.
