Branding can feel complicated but it doesn’t have to. I’m going to share some practical steps you can take with your small business to get you on the right track. It’s easier than you might expect, after all the simplest most obvious solution is often the right one.
Let’s start with the basics. What is branding anyway? Read More
A couple of weeks ago I did some digging into the historic Truro beverage brand, Hub Beverages. While doing some of that research, a few people mentioned that Chapman’s Beverages was another local soda company from the same era.
I managed to track down a bottle at a local antique store ( thanks Babbling Brook! ) Actually, I found two different bottle designs. Read More
I draw a lot of inspiration from vintage design. There is a lot to be learned from design created in an era of forced simplicity. Before the advent, and eventual popularization of computers, design decisions had to be weighed more carefully. Because design effects were drawn, rather than applied with the click of a button, they were used a lot more sparingly and usually only where appropriate.
A recent trip to a local antique store turned up a couple old soda-pop bottles from long defunct Truro owned soda brands. Read More