Brand Design Process

The most successful brands are rooted in strategy and research that allows them to have the greatest impact on their intended audience. This process is a system I’ve developed to do exactly that. Starting with the objectives of your business we will work to build a brand that advances you toward your goals, from the ground up.

Once complete, you will have everything you need for your brand to grow and adapt with your business.

Step 1

Creative Briefing

Using a set of creative briefing questions we will discover your brand message and values that will be communicated with your brand identity.

Step 2

Stylescapes

Mood boards will be created to exhibit broad style options in line with your creative brief. This will help narrow down the aesthetic that resonates best with your business values and target market.

Step 3

Concept Discovery and Direction Creation

Based on the outcome of the creative brief, exisiting brand positioning and visual identity, I will create and present 3 logo directions.

Step 4

Refinement

Once a design direction has been selected for your logo, I will refine the selected logo based on your feedback. The refined logo will be resent for any further feedback.

Step 5

Deliverables

A set of working files for your logo, including files for print and web, will be delivered.

Step 6

Brand Usage and Style Guide

A brand identity guide will be created for you new brand to outline proper use and provide consistency to the visual elements of the brand.